Divana Celebrates 25 Years of Luxury Spa Excellence
Unveils bold expansion plans and launches sustainable scent innovations for the future of wellness
Divana, Thailand’s leading premium luxury spa and eco-conscious fragrance brand, celebrates its 25th anniversary with a bold vision for sustainable growth and global expansion. Recognized internationally for its holistic spa therapies and natural self-care products, Divana is embracing the global wellness boom and positioning itself as a sustainable luxury icon.
THB 100 Million Investment for 2025 Expansion
Looking ahead to 2025, Divana has earmarked THB 100 million for strategic growth, including the launch of two new luxury spa branches in Pattaya and Chiang Mai, as well as four additional retail concept stores. The brand is also exploring international market opportunities across ASEAN, the Middle East, and China, responding to rising global demand for authentic wellness experiences.
The Next Chapter of Divana: From Spa to Longevity
According to Mr. Patanapong Ranaruk, CEO and Founder of Divana Wellness Co., Ltd., the company’s 25-year journey began with a passion to elevate traditional Thai massage into a trusted, globally respected art. Through consistent innovation and devotion to quality, Divana has expanded from spa services to a full-fledged holistic wellness brand — rooted in sustainability and mindful living.
“Our philosophy is simple yet profound: to create wellness that enhances life. Sustainability, in our view, is not a trend, but a foundation for beauty, balance, and longevity.”
— Mr. Patanapong Ranaruk
Global Wellness Industry on the Rise
The Global Wellness Institute (GWI) estimates the global wellness economy to reach USD 7 trillion by 2025, with the spa industry alone projected to grow by 17.2% annually, and wellness tourism by 20.9% per year. Thailand, with its strong reputation in medical and wellness tourism, is poised to lead in this sector. Divana is well-positioned to meet this demand with an expanding portfolio of treatments and innovative wellness offerings.
Divana’s Business Structure
Divana’s operations are divided into two core sectors:
- Luxury Spa Services:
Operating six high-end spa locations under brands such as divana Scentuara, Divine, Virtue, Nurture, Lana(Chiang Mai), and the latest — divana Anda in Laguna Phuket, which embodies the concept “Sustainability is the New Luxury.” - Retail Spa & Fragrance Products:
Available at over 20 retail locations, including flagship stores at EMSPHERE, and concept stores in CentralWorld, ICONSIAM, King Power, Siam Paragon, and Emporium. Divana offers over 200 SKUs, including scented candles, room diffusers, body oils, essential oils, hand creams, and massage oils, many of which are top-sellers in the market.
Diversified Business Initiatives
In addition to spas and retail, Divana operates:
- Dii Wellness Med Spa, a medical spa concept
- Divana Signature Café, with 3 locations in Bangkok and Phuket
- Divana Innovative Academy, a certified Thai massage and spa training center aimed at grooming top-tier therapists to support expansion
2025 Revenue Target: 100% Growth
Divana aims to double its revenue in 2025 to THB 600 million, up from THB 300 million in 2024, driven by new spa openings, retail growth, and cost optimization. The company also plans to reduce plastic usage and increase sustainable packaging materials within 3 years as part of its environmental commitment.
Scentology: Launch of Sustainable Fragrance Innovation
To mark the 25th anniversary, Divana unveils a new fragrance innovation:
Scentology – 100% Plant-Based Perfume Oil, free from alcohol, mineral oil, parabens, and silicones. Crafted from carefully selected natural ingredients, the collection is designed to be safe, hypoallergenic, and suitable for sensitive skin.
The Five Signature Scents:
- Sunrise (Cedarwood | Jasmine | Black Pepper)
Captures the magic of dawn—refreshing, radiant, and full of promise. - Queen of The Night (8 Midnight Flowers | Orange | Musk)
An alluring blend of night-blooming florals and citrus freshness—sensual and uplifting. - Snow Drop (Peony | Geranium | Patchouli)
Evokes the first breath of winter — crisp, bright, and soul-soothing. - Laguna (Marine Mint | Leather | Musk)
A celebration of coastal serenity and timeless elegance. - Foresta (Green Cardamom | Jasmine | Vetiver)
Immerses you in the soul of an untouched forest — lush, grounding, and eternal.
Also launching:
Scent Bracelet – a wearable diffuser made from Recycled Silver and Lava Stone that releases scent throughout the day, reducing overuse of traditional spray perfumes while promoting sustainable living.
Anniversary Event & Special Offers
To celebrate its 25th year, Divana is hosting an immersive event from January 27 to February 9, 2025, at M Floor, EMSPHERE, Bangkok. Highlights include:
- Appearance by actors Keng Harit and Namping Napatsakorn
- Workshops on scent, feng shui, and crystal-based chakra balancing
- Panel Discussion: “Sustainable Luxury Beauty & Conscious Living”
- Special promotions on Divana products (THB 1,500–4,500)
For more information:
Visit: www.divanaglobal.com | www.divanaspa.com
PR Contact: Mr. Marutpong Kaewsai (Tum)
📞 +66 97 965 2962
📧 [email protected]
