Divana Celebrates 25 Years of Holistic Luxury
A journey of scent, soul, and sustainable wellness
Bangkok, Thailand – 2025 – Divana, a pioneer of luxury spa and wellness perfumery in Thailand and Asia, proudly celebrates its 25th anniversary with the launch of five nature-inspired Plant-Based Perfume Oils, marking a significant milestone in its ongoing journey toward sustainable and holistic well-being.
Since its humble beginnings in 2001, Divana has grown from a hidden spa sanctuary in a century-old heritage home into a wellness icon with flagship spas, premium aromatic products, and award-winning therapies. Over two and a half decades, the brand has evolved from Massage to Spa, then Spa to Wellness, and is now embracing the future of Wellness to Longevity.
“In the early days, we saw an opportunity to elevate Thai massage into a true luxury spa experience,” said Pattanapong Ranurak, Board Director of Divana. “By blending service excellence with deep-rooted Thai healing arts, we introduced a spa model that was not only world-class, but also soulful.”
As modern lifestyles shifted, so did Divana. It wasn’t just about relaxation anymore—but about total health, emotional wellness, and spiritual balance. Thai Traditional Medicine, aromatherapy, and advanced wellness treatments became an integral part of the brand’s DNA.
“The future of wellness is longevity,” added Thanes Chirasavakdilok, Board Director. “Not just living longer, but living better—physically, emotionally, and consciously. Our mission is to help people wake each day with energy, clarity, and joy.”
Turning 25 with a Fragrant Legacy
To celebrate this milestone, Divana launches five signature Perfume Oils, each inspired by natural phenomena and crafted with 100% plant-based ingredients. Free from alcohol, parabens, silicones, and mineral oil, the formulations are kind to sensitive skin and gentle to the earth.
Blended with rare botanicals sourced from Grasse, France—the world’s fragrance capital—each perfume is a sensorial journey in a bottle, capturing moments of nature’s beauty in scent.
Sunrise
Cedarwood | Jasmine | Black Pepper
A radiant scent that captures the hope of first light. Awakens inner vitality and serenity, like watching the sun rise after a long winter night.
Queen of the Night
8 Midnight Flowers | Orange | Musk
An alluring tribute to nocturnal blossoms and mystical femininity, softened with bright citrus and elegant musk.
Snow Drop
Peony | Geranium | Patchouli
The scent of a silent winter breeze meeting blooming hope. Cool, poetic, and ethereal—like a memory falling gently with the first snow.
Laguna
Marine Mint | Leather | Musk
A serene escape to a pristine coastal cove. Clean, mineral, and profoundly calming—Laguna celebrates stillness and balance.
Foresta
Greenish Cardamom | Jasmine | Vetiver
Earthy and green, Foresta evokes a walk through a lush, living forest. Vibrant, grounding, and timeless.
Each fragrance is thoughtfully designed to be worn alone or layered to create a custom scent that reflects one’s unique essence.
Sustainable Meets the New Luxury
More than a perfume, these oils represent Divana’s unwavering commitment to sustainability. From ethical sourcing to refillable packaging, every step honors the well-being of people, community, and planet.
“True luxury today isn’t just about indulgence,” says Pattanapong. “It’s about purpose. It’s about caring—for ourselves and for the world we share.”
From spas and wellness clinics to cafes and handcrafted products, Divana envisions a future of Longevity Life—where beauty, balance, and sustainability are one.
“Our role,” adds Thanes, “is not only to lead in luxury spa innovation but to shape a global lifestyle rooted in respect—for the body, for others, and for nature itself.”
The Next Chapter Begins
The launch event at EMSPHERE, Bangkok, welcomes guests to explore and co-create scent experiences from the five Perfume Oils, celebrating self-expression and sustainability in one elegant gesture.
As Divana looks ahead, it remains anchored in its founding values—wellness, craftsmanship, and timeless Thai wisdom—while embracing a bold, global vision of conscious living.
“Perfume is not just scent. It’s memory. It’s energy. It’s identity.
Let every drop you wear turn the light on inside you.”
— Divana, 2025
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