Mr. Patanapong Ranurak, Chief Executive Officer, and Mr. Thanet Jirasawadidilok, Chief Marketing Officer, shared divana’s renewed vision to expand beyond the traditional Wellness Spa model into a Wellness Community platform –creating a collaborative health network where urban dwellers, travelers, and wellness enthusiasts can engage and thrive together.

“After launching our Wellness Community at divana Soi Somkid — the prototype for fostering a health-conscious society — today we take the next step with ANDA Spa Phuket, elevating it into a comprehensive Wellness & Longevity Destination featuring Spa, Retail, Workshop, and Community experiences,” said Mr. Patanapong.

He further added, “We are continuously transitioning from the spa dimension toward a fully integrated Wellness Community model, following our successful launch in Bangkok last September. Our goal is to make wellness more accessible, meaningful, and lifestyle-driven for everyone.”

“divana sees Wellness not merely as a service but as a movement — one that connects people through the power of sustainable self-care. We envision Thailand as the Wellness Hub of Asia, and divana will lead the creation of a truly tangible, community-based wellness model. We aim to build innovative ways for people to understand holistic health in a more profound and enduring manner,” Mr. Thanet added.

“Urban workers, young professionals, travelers, and expats are increasingly facing stress, insomnia, and burnout from fast-paced lifestyles. We want to tackle these challenges through a community that helps people live happier, healthier, and more balanced lives.”

He referred to this new generation as “Wellness Seekers” — individuals pursuing quality of life and believing in the power of holistic self-care.

Rooted in the brand’s long-standing belief in Longevity — “Living well, Living long” — divana continues the legacy that began 12 years ago with divana Nurture Spa in Bangkok, inspired by the thousand-year lotus seed that symbolizes timeless vitality.

“For divana, Longevity isn’t just about living longer, but about living meaningfully — with wellness in body, mind, and spirit at every stage of life. The next global wellness trend won’t be just Longevity, but Immortality — the pursuit of limitless quality of life,” concluded Mr. Patanapong.